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Your Social Media Strategy

    No Comments July 23, 2012

    Social Media Strategy

     

    Do you have a social media strategy?   The below are a few things to think about when thinking of social media either for your chapter or for your business.  If for your chapter - use the word "chapter".  If for your business - use the word "business."  (Yes, pretty simple concept.)

    MSSHRM social media strategy kylemj6977 kyle jones

    • Who are you trying to reach?

    • Who are you reaching now?  Why are you not reaching who we need to reach?

    • Where do your members get their info?

    • What are things that other chapters do that are successful?  Will those tactics work for your own needs?   If not, is there a way this can be adjusted so that it can work?

    • Have you branded your chapter?

    • Listen and interact online with what is being said about your chapter.  Use social media as a means of interacting with those you might not have interacted with prior to now.

    • If it works for someone else that doesn't mean it will work for you.  Find what works for your chapter. 

    • What are we providing for our members?

    • Are we thinking outsdie-the-box?

    • What gives you an authentic voice?

     

    Do you have any techniques that have worked well for you?  If so, let us know.

    Author:

     

    Kyle Jones serves as the Social Media Director for Mississippi SHRM. He is the Human Resources Manager at MegaGate Broadband, Inc. and has been with the company since 1996. Kyle was the recipient of the 2012 Spirit of HR Award at the 17th Annual Mississippi Human Resource Conference & Expo. He is an avid fan of Doctor Who and is active across various social networks. To find out more, visit his blog, HR to WHO, at http://kylemjones.com.

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