by: Kyle Jones

The Event

The Mississippi SHRM Leaders' Retreat is one week away and will feature four speakers during the two-day event.  This event is designed to provide instruction for new chapter leaders but also to provide professional growth and development for current members of the Mississippi State Council of SHRM (MSHSRM).  The 2013 MSSHRM Leaders' Retreat is being held on February 01-02, 2013 at The Alluvian, a cosmopolitan boutique hotel in Greenwood, Mississippi.

Gerry Hoeffner

Gerry Hoeffner will deliver a presentation from 10:45am - 11:45am entitled "How to Grow Your Chapter."  The following information is taken from the Leaders' Retreat Agenda:

Gerry Hoeffner is President of Personnel Dynamics Consulting Group, which specializes in Change Management, Corporate Culture Enhancement and Employee Development. Gerry has over 30 years of employee development experience and has found a unique and energizing approach to training employees and their management teams.  Gerry’s passion for the study of human behavior and his experience in manufacturing, retail sales, financial services, and the medical field provides a broad spectrum of insight and knowledge to his work.  Gerry is known throughout the U.S. and Canada for his high-energy presentations and his “straight talking” approach to managing the human side of your business. Personnel Dynamics also works with Workforce Investment Boards, Economic Development Councils, SHRM Chapters and Private Industries to determine the "Best Places To Work" in communities throughout the United States.  Data collected from surveys is utilized to elevate the business community and develop the organizations to obtain higher levels of success. He has been featured in HR Magazine for his work on the Workforce 2020 program.  His “Best Places To Work” program and the St. Lucie County HR Association was one of six recipients worldwide of the 2002 National Pinnacle Award from the Society for Human Resource Management.  His work has been featured in the “HR Florida Review”, “Business Journal of Southwest Florida” “Solutions Magazine, “Stores Magazine” and many more.

Overview of Presentation

The summary of the topic, Growing the Chapter, tells us that this should be a concern of not just one but every chapter volunteer.  The presentation should address questions ranging from increasing membership to raising awareness. I look forward to this presentation because there needs to be an adoption of marketing and social media as part of a key strategy in chapter growth.  The times have changed and I hope this presentation brings a level of awareness to this fact.